MILAN — Hugo Boss Group and Safilo Group announced the early renewal of their licensing agreement for the production and worldwide distribution of Boss Black, Boss Orange and Hugo eyewear collections until 2020.
The license was first inked in 2005, followed in 2006 by the launch of the products, and was due to end in 2013.
Claus-Dietrich Lahrs, chairman of the managing board of Hugo Boss AG, lauded Safilo as a partner that is “best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casualwear.”
Safilo meets the group’s “requirements for innovative design, qualitative products, distinctive communication and worldwide distribution,” added Lahrs.
Safilo chief executive officer Roberto Vedovotto said he expected sales of the Hugo Boss brands in the eyewear category to “cross the 100 million euro [revenue $123 million at current exchange] milestone at full potential.”
In addition to its own brands, which include Carrera and Safilo, the Italian eyewear manufacturer produces collections for brands such as Giorgio Armani, Alexander McQueen, Balenciaga, Bottega Veneta, Dior, Gucci, Marc Jacobs, Valentino, Yves Saint Laurent and Max Mara.
As reported, the license with Armani will end at the end of 2012. In November, Safilo said that it had inked a five-year deal to produce and distribute the Celine brand and that it was buying the Polaroid Eyewear business.