By  on July 1, 2019

MILAN — “Parting ways is never easy,” but Safilo Group is looking ahead into the future, said chief executive officer Angelo Trocchia, referring to the expiration of the Dior license at the end of next year. “After 23 years, this is a piece of our heart — some of our workers grew up with the brand, all produced in-house, but we look ahead and to growth.”

The licensing agreement for the Dior and Dior Men collections of sunglasses and optical frames will end at its expiry date of Dec. 31, 2020. During the more than two decades of the license, Safilo sold more than 30 million pieces of Dior eyewear and, in the fiscal year 2018, the Dior license accounted for roughly 13 percent of the Italian eyewear company’s total sales.

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