MILAN – Safilo Group and J.C. Penney have renewed their licensing agreement for the design, production and distribution of optical frames and sunglasses under the women’s Liz Claiborne and men’s Claiborne brands for another five years, until 2022.
The Liz Claiborne and Claiborne eyewear collections are distributed exclusively within the United States and Canada.
Safilo started producing and distributing Liz Claiborne optical frames in 2003, following the acquisition of Denver-based eyewear and display manufacturer Outlook Eyewear. Then, the Liz Claiborne sunglasses range was introduced, along with the Claiborne optical line in 2004.
The Italian manufacturer produces and distributes eyewear under license for brands including Fendi, Dior, Max Mara, Elie Saab and Marc Jacobs. This year Safilo will launch Givenchy. It also owns brands Carrera, Safilo, Smith, Polaroid and Oxydo.
In 2016, Safilo saw double-digit growth for the second consecutive year in its India, Middle East and Africa region.
As reported, the company’s full-year 2016 net profit, adjusted for nonrecurring items, more than doubled to 15.4 million euros from 6.9 million euros in 2015. While profits rose, Safilo’s sales contracted 2 percent to 1.25 billion euros.
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