Safilo has extended its licensing agreement with Authentic Brands Group subsidiary Juicy Couture.
The agreement sees Safilo responsible for the development, production and distribution of Juicy Couture eyewear, through Dec. 31, 2022. The agreement entails both sun and optical eyewear.
The entities originally forged a partnership in 2005.
“The renewal of our license agreement, originally forged in 2005, is a result of positive performance year-over-year and our strong partnership with ABG,” Luisa Delgado, chief executive officer of the Safilo Group. “The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.”
Added Jarrod Weber, executive vice president of fashion at ABG: “We are thrilled to continue a successful partnership with Safilo. Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.”