By  on January 9, 2019

MILAN — Safilo Group and Levi Strauss & Co. have inked a multiyear global licensing agreement for the design, manufacturing and distribution of Levi’s branded eyewear collections. Effective January 2020, the deal will run until November 2024, with an optional five-year extension thereafter.

“This new partnership is particularly significant for our brand portfolio: Levi’s is the number-one denim brand globally, among the favorites by Millennials and Gen Zers all over the world,” said Safilo Group chief executive officer Angelo Trocchia.

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