By  on October 27, 2016

MILAN — Safilo Group has secured a new licensing agreement. The Italian eyewear company said Thursday it has inked a deal to produce and globally distribute collections of sunglasses and optical frames branded Rag & Bone, starting January 2018 and for five years, until the end of December 2022.

“With Rag & Bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands,” said Safilo chief executive officer Luisa Delgado. “The brand speaks to a very precise target through its distinguishing combination of British understated heritage and modern, edgy New York-inspired design, and commitment to impeccable craftsmanship from the finest materials. Thanks to our recently established New York-based design studio, we are able to capture with precision such new directional design, and cross-fertilize it across our worldwide design studio network.”

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