MILAN — Safilo Group has secured a new licensing agreement. The Italian eyewear company said Thursday it has inked a deal to produce and globally distribute collections of sunglasses and optical frames branded Rag & Bone, starting January 2018 and for five years, until the end of December 2022.
“With Rag & Bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands,” said Safilo chief executive officer Luisa Delgado. “The brand speaks to a very precise target through its distinguishing combination of British understated heritage and modern, edgy New York-inspired design, and commitment to impeccable craftsmanship from the finest materials. Thanks to our recently established New York-based design studio, we are able to capture with precision such new directional design, and cross-fertilize it across our worldwide design studio network.”
The men’s and women’s collections will be distributed in all of the brand’s directly operated stores, its online store, department and top optical stores worldwide. Delgado said the license “opens different new business growth opportunities, especially in the U.S. and the U.K. It is consistent with our strategy to diversify across segments capturing growth spaces, innovate through trend-setting brands and leverage our leading product and distribution capabilities accordingly.”
Marcus Wainwright, Rag & Bone’s chief executive officer, founder and creative director, expressed pride in partnering with Safilo. “An emphasis on quality and an attention to detail have always been deeply ingrained in Rag & Bone’s DNA, and Safilo follows that same philosophy. Both of us share a dedication to expert craftsmanship and a history of working with some of the most supremely skilled manufacturers.”
Safilo, which is listed on the Italian Stock Exchange, produces and distributes collections for brands ranging from Dior, Fendi and Jimmy Choo to Givenchy and Marc Jacobs. It also owns its brands Safilo, Carrera, Polaroid, Smith and Oxydo.