Effective from January 2018, the partnership is to run for eight years, with an optional extension for other eight.
“We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision,” said Safilo’s chief executive officer Luisa Delgado.
Tassinari explained how Moschino and Love Moschino eyewear lines would be addressed to different targets, with the former conceived for a very high segment of the market, and the latter featuring a more affordable pricing, aimed to women under 30.
As a result, the distribution will be diversified but global, which is a major asset for Tassinari. “Safilo has a strong worldwide distribution, in all countries, so our goal is to replicate the success Safilo had so far,” he added.
The Moschino and Love Moschino eyewear collections will be distributed via optical stores, department stores and Moschino boutiques worldwide.