The Tommy Jeans eyewear collectiom manufactured by Safilo Group employing Aquafil's Econyl.

Italian eyewear manufacturer Safilo is upping its sustainable efforts.

The company said Friday it is introducing the patented Econyl regenerated nylon into its collections through a deal with Italian synthetic fibers and polymer firm Aquafil.

This marks the first time the eco-friendly material is being employed in the eyewear industry. “This sustainable material will allow us to make our contribution and create products without using new resources. Our intention is to expand the use of Econyl as much as possible in order to decrease our carbon footprint,” commented Angelo Trocchia, chief executive officer of Safilo Group.

Econyl fiber is obtained through the regeneration and purification of plastic waste, including discarded fishing nets, carpets and fabric scraps.

Aquafil’s ceo Giulio Bonazzi said, “it is a completely new sector in which our Econyl material is now used, and it is this pioneering spirit that most unites us with a company like Safilo, which, like us, has innovation in its DNA.”

Tommy Jeans is the first brand within Safilo’s portfolio of licensed brands to embrace the green material but the eyewear manufacturer said it plans to extend its use to other brands, which include Carrera and Polaroid, as well as Fendi, Jimmy Choo, Max Mara and Marc Jacobs. This year Safilo is also launching products for three new licenses with Missoni, Levi’s and David Beckham. The DB Eyewear by David Beckham line, unveiled in January in Milan, will hit stores this month.

As reported, earlier this month Safilo purchased a majority stake in the affordable eyewear brand Privé Revaux, founded by David Schottenstein.

In January the company, which is in the midst of a restructuring, reported solid preliminary 2019 sales that excluded the group’s discontinued retail operations. Revenues were up 3.1 percent to 939 million euros, compared with 910.7 million euros in the previous year.

In December, the eyewear group presented its 2020-24 business plan, which included laying off 700 employees and a revision of its sales and margins forecasts. The business plan included the exit of the Dior brand from Jan. 1, 2021, and that of the Fendi label from July 1 that same year. LVMH Moët Hennessy Louis Vuitton in 2017 signed a joint venture with Marcolin, called Thélios, for the production and distribution of eyewear collections.

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