MILAN — Safilo is marking its 80th anniversary with a capsule collection created by Australian designer Marc Newson, which was unveiled on Monday.
Kicking off Milan Design Week with an installation at the Triennale Design Museum, the capsule collection consists of five optical frames and two sunglasses, available in a wide range of colors, including Newson’s signature royal blue and orange.
Newson reworked one of Safilo’s curvy and essential shapes from the Seventies by using some of the materials and technologies that helped the company make a name for itself in the eyewear business. Among others, one style is manufactured using Optyl, an ultralightweight and hypoallergenic material developed by Safilo, while other options pay tribute to the company’s UFO collection, consisting of frames made of an ultrathin steel wire.
“Safilo celebrates 80 years of genuine passion for trendsetting eyewear,” said group chief executive officer Luisa Delgado. “We want to share our unique story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson. Marc is one of the most eclectic and gifted creative minds of his generation.”
“For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence, presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective,” Newson said. “I enjoyed teaming up with this large, professional company that is properly industrialized and disciplined in the process of bringing the product to market, as well as a true expert in craftsmanship. At the end of the day, they want the product out there as swiftly as I do.”
The unisex capsule, which retails at 235 euros, or $323 at current exchange, for the optical frames and 250 euros, or $343, for the sunglasses, will be available at select stores around the world, including Paris’ Colette, 10 Corso Como in Milan and Dover Street Market in London, as well as online at mrporter.com.
Safilo also created a limited-edition eyewear collection of four models that come with an exclusive calf leather case by Milanese luxury accessories company Valextra.