Appeared In
Special Issue
WWD Milestones issue 03/23/2009


This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.

Launched: 2008

The look: With a vintage mood, the sunglasses collection bears the brand’s distinctive details, like the Tulita & Morse Jimmy Choo hardware and precious elements such as snakeskin details and Swarovski crystals.

Bestsellers: The JJ, Roka, Jimmy, Margie, Annie and Rock models.

Famous fans: Madonna, Gwen Stefani, Jessica Alba.

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