This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.
The look: Playful and fun or sweet and romantic, Marc Jacobs’ eyewear line balances glamour and vintage.
Key moment: The 2008 quirky ad campaign, shot by Juergen Teller and starring Victoria Beckham, in which Posh peeks out of a shopping bag wearing a pair of the brand’s sunglasses.
Extensions: Safilo produces also the Marc by Marc Jacobs line, based on the designer’s more accessible bridge collection.