Appeared In
Special Issue
WWD Milestones issue 03/23/2009


This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.

Launched: 1998

The look: The first collections were marked by a tiny dot on the arms reminiscent of the stitching of the brand’s iconic coats. Today the collections are mainly in acetate, which allows the imitation of natural colors, such as horn and tortoise, and all-natural materials  — a key issue for Max Mara.

NEXT: Pierre Cardin >>