Behind the scenes at the Sean John fragrance advertising shoot.

Sean John is moving into eyewear.

The company, which celebrates its 20th anniversary this year, has signed a deal with Allure Eyewear, which will design, manufacture and distribute eyewear under the Sean John label.

“Our founder, Sean ‘Diddy’ Combs, is rarely seen in public without the hottest pair of sunglasses, so much so that it has become his signature,” said Jeff Tweedy, president of Sean John. “We are truly excited to have Allure Eyewear on board to launch sun and optical as we kick off a year’s worth of celebration around Sean John’s 20th anniversary.”

The licensing agreement started January 2018 and continues through 2021. This isn’t the first time Sean John has offered sun and optical wear, but Tweedy said Allure will help broaden the offering. The glasses will be available for fall in department stores and optical retailers nationwide. Prices will range from $120 to $180.

Allure Eyewear also holds the eyewear license for brands including Kendall + Kylie, Oscar de la Renta and Aéropostale.

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