Seven For All Mankind is breaking out of its jeans and into eyewear.

This story first appeared in the April 29, 2009 issue of WWD. Subscribe Today.

The nine-year-old denim brand partnered with Modo to develop and distribute a collection of men’s, women’s and children’s sunglasses and ophthalmic lenses that is to hit high-end department stores and Seven For All Mankind shops in October.

Modo specializes in women’s and men’s eyewear and operates the eyewear licenses for 3.1 Phillip Lim and Derek Lam, as well as the company’s house brands MODO and M+. The company is based in New York and has one store downtown.

“The Seven For All Mankind brand lends itself so seamlessly to eyewear,” said Leilani Augustine, vice president of marketing and licensing at Seven For All Mankind. “We see tremendous opportunity in this category for the brand. Modo is highly respected in the fashion community and shares our passion for creating high-quality products that have that modern aesthetic.”

In addition to denim, other categories at Seven For All Mankind include a full line of sportswear, handbags and footwear. It is owned and operated by Greensboro, N.C.-based VF Corp.

“Seven For All Mankind represents a brand with such a cult status, an incredible success story in the fashion industry,” said Alessandro Lanaro, chief executive officer at Modo. “Our companies share a common passion for craftsmanship and individuality, which I believe will be essential to extending a unique style statement into the eyewear sector.”

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