By  on February 19, 2019

MILAN — Max Mara’s sister label Sportmax has signed a five-year licensing agreement with Italian eyewear manufacturer Marcolin for the development, production and global distribution of the brand’s eyewear collections. The deal — which was signed in January — runs to Dec. 31, 2023.

“We are enthusiastic to work with Marcolin Group and we believe this deal encompasses a strategic value in the development of the Sportmax label.…We are confident that the partnership with Marcolin will secure a global increase of the eyewear collection, in keeping with the Sportmax values,” Luigi Maramotti, vice president of the board at Max Mara Fashion Group, said in a statement.

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