By  on October 7, 2019

PARIS — An industry in flux following a series of mega mergers between firms armed with rich brand portfolios and know-how — from the recent fusion of Luxottica and Essilor, respectively, the world’s largest frame and lens manufacturers, to Thélios, the joint venture between Marcolin and LVMH Moët Hennessy Louis Vuitton — in the eyewear sector, the heat is on for players to outshine the competition.

This jockeying for position has led to a sharper focus on product over marketing and branding, and has left an opening for the smaller boutique companies, according to experts attending the recently wrapped edition of Silmo here. Faced with growing demand from customers for unique product designed to last, the eyewear behemoths see a business opportunity in accessing a market that they can’t serve with their licensed brands.

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