Backstage at Tommy Hilfiger RTW Fall 2018

MILAN — Tommy Hilfiger and Safilo Group have renewed their licensing agreement for the design, manufacturing and worldwide distribution of the Tommy Hilfiger collections of sunglasses and optical frames. The new deal will run until Dec. 31, 2025.

First established in fall 2010, the former license agreement was set to expire in 2020.

“The early renewal of the agreement is a tribute to the success of a partnership that dates back to 2010 and that is currently experiencing an impressive performance, especially in key European markets, as well as in the U.S. and Brazil,” said Safilo Group’s chief executive officer Angelo Trocchia.

In particular, over the last year, the Italian eyewear manufacturer focused on expanding its reach and strengthening its presence in Latin America. As reported, Safilo inked deals in Paraguay and Colombia, where it partnered with local distributors Cepal and Kronotime, respectively, in addition to appointing Luca Dalla Zanna and David Anabitarte as its new Brazil country manager and Latin America vice president, respectively.

Listed on the Italian Stock Exchange since 2005, Safilo produces and distributes eyewear under license for brands including Dior, Fendi, Givenchy, Marc Jacobs and Moschino, as well as house brands Carrera and Polaroid, among others.