MILAN — Valentino and Luxottica Group have inked a 10-year licensing agreement for the production and distribution of the luxury fashion brand’s eyewear collections. The license will be effective from January 2017 and the first collection will bow at the beginning of next year.
“We share more than fifty years of tradition, style, innovation and love for our products that represent the highest expression of Made in Italy. Together we will create unique collections to express the wonder of Valentino’s style in eyewear throughout the world, and we will write a new history of great success,” he added.
“The agreement with Luxottica has a strategic value in the growth process of the brand,” said Stefano Sassi, chief executive officer of Valentino SpA. “ I believe that Luxottica is the ideal partner to develop a project of great quality and consistent with our brand values in high-end eyewear where we aim to replicate the success of our key product categories, including apparel and accessories.”
Luxottica will succeed Marchon, which has been producing and distributing Valentino’s eyewear.
The Italian eyewear giant produces its own brands Ray-Ban and Oakley, as well as licensed brands Giorgio Armani, Chanel and Prada, among others.