Vilebrequin wants to make sure that its customers’ eyes are protected when wearing its swimsuits on the beach so it’s getting into the eyewear business.
The brand will launch its first sunglass line next month through a licensing deal with Sunshades Eyewear.
The 24-piece offering will include what the company is calling “bespoke eyelet details on temple tips and crankshaft-inspired arms” engraved with the brand name and its founding date of 1971 in St. Tropez. The frames are handcrafted in acetate and metal and the color combinations were customized for Vilebrequin. The lenses use Category 3 technology from Carl Zeiss, are antiglare and UV-free, according to the company, and are available in mono, mirror or polarized options.
Styles include rectangular or rounded shapes. They will retail for $95 for the junior model to $335 for three of the polarized models. They will initially be sold at Vilebrequin stores and online.