All eyes are on Las Vegas as the eyewear community descends on the Sands Expo Convention Center and the Venetian Resort Hotel Casino from Sept. 18 to 21 for the annual edition of Vision Expo West.

This year’s expo, co-owned by Reed Exhibitions and The Vision Council, will see more than 15,000 eye-care professionals, buyers and influencers at one of the largest optical events in the U.S.

“This year’s Vision Expo will offer high-quality education that’s presented in new and engaging formats from the top leaders in the industry,” said Dr. Mark Dunbar, co-chairman of the conference advisory board of the education part of the five-day event.

Exploring the intricacy of marketing in today’s society, new EyeInnovate Marketing Workshops will provide attendees hands-on training and on-site instruction for ease of implementation when returning to their business or practice. Hosted by Marketing4ECPs, each course will cover four fundamental marketing channels including social media, digital marketing, video and blogging, and merchandising.

A new myopia track will examine the latest in myopia care, prevention and patient education, with courses curated by the top professionals in the field. As one of the most common conditions seen by optometrists, this track will guide clinicians through strategies to manage and slow the progression of myopia. Additionally, the Brien Holden Vision Institute will offer an interactive session on how to apply the latest myopia innovations in patient care.

As part of the Eye-to-Eye Series, the OptiCon at Vision Expo General Session will feature a presentation by Rebecca Alexander, psychotherapist, extreme athlete, activist and author of the memoir “Not Fade Away,” as well as Piera Gelardi, cofounder and executive director of Refinery29, speaking at the new destination the “bridge.”

Panelists will compete for the audience’s votes in the new Battle at the Sands: Case Challenges in Optometry competition. Eight panelists will present cases that highlight imaging technology for a chance to be named the winner. Following the competition, attendees will have access to a free imaging workshop.

The new Leadership Forum with Roberto Monaco will present attendees with three inspirational and business-focused courses. Specifically designed for the optical industry, these courses will teach attendees how to increase their leadership effectiveness, eliminate a negative mind-set, embrace and implement change, and improve communication skills.

New this year is the “The Next Generation of Retailers — Speed Dating” event, which offers new and potential business owners the opportunity to meet one-on-one with some of the industry’s most successful independent retailers to learn the ins and outs of business ownership.

Another destination at the show this year is the Career Zone, which will be available for Sept. 21 only with several events and discussions — including the Corporate Optometry Panel.

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