Women’s Health is following in the steps of Lucky and Glamour magazines with its first stab at co-branded product. The publication has collaborated with Steven Alan on a limited-edition pair of cat-eye sunglasses. The partnership is among the first commercial projects that Women’s Health has embarked on — joining in on a trend for magazines to release and market co-branded product.
One-hundred-percent of the partnership’s net proceeds will be donated to Eye Care America — a foundation that provides free eye care to qualifying seniors.
Launching on June 25, the glasses will retail for $195 at Steven Alan’s optical website and at select Steven Alan stores.