Kyvetos has more in store for 2019, including the launch of his own sneaker line, Athletics Footwear, which will land in-store in May, and the creation of a footwear studio in Guangzhou, in southern China.
Footwear obsessive Chris Kyvetos spotted the star power of the sneaker early, and for decades he’s used them as his creative compass — and retail inspiration. A serial entrepreneur, he is the founder and creative director of Sneakerboy, the Australian chain of concept showrooms selling high-end and mass market sneakers via iPad with the merchandise sent straight to customers’ homes.
Of late, Sneakerboy has given over floor space to resellers, with 30 percent of the store now made up of “kids selling the shoes to each other,” Kyvetos said. “Reselling is an economy, it’s a hobby, and it’s a passion for these kids, and we wanted to embrace what they do,” he said in an interview earlier this year, noting that Sneakerboy doesn’t take a cut on the resales.