Authentic Brands Group has signed Marc Fisher Footwear as its global footwear licensee for its Tretorn brand.
The agreement marks ABG’s first step in its global growth strategy following the brand management firm’s acquisition of the Swedish athletic footwear brand in June from Puma. Tretorn is part of ABG’s sports and lifestyle group, which includes Spyder, Tapout and Prince. Next on ABG’s agenda is apparel. One individual with familiarity with the plan said, “We are looking to expand the existing outwear collection, and extend to accessories such as bags, and a sportswear collection. All will complement footwear.”
Nick Woodhouse, ABG’s president and chief marketing officer, said the partnership with Marc Fisher Footwear will usher in a “new era of expansion and brand development for Tretorn. Marc Fisher’s extensive knowledge of the industry and mastery of footwear design, manufacturing and distribution is an incredible asset to the growth of the Tretorn brand.”
The first collection of Tretorn products from Marc Fisher Footwear is scheduled for fall 2016 across key retail channels. Susan Itzkowitz, president of Marc Fisher Footwear, said the partnership represents a “multifaceted opportunity” to rebuild a heritage brand in the domestic and international marketplace.”
Tretorn is known for fusing functionality and style in its collections for men, women and kids. At the time of the acquisition, ABG signed on Tretorn Sweden as the master licensee for rubber boots and outerwear for Europe, including Sweden and Scandinavia.
The brand has collaborations with designers and retailers such as Comme des Garçons, Richard James, H&M and J. Crew for its Canvas Nylite sneaker. It is primarily available in the Nordic countries, the U.K., North America, Japan and worldwide on its Web site. The Nylite was celebrated as one of the first sport shoes that represented style off the court, and was a favorite of tennis stars Björn Borg to Martina Navratilova.