The Adidas 3D Runner

Adidas is ready to go public with its 3-D sneakers.

Starting today, the Portland, Ore.-based sporting goods brand said it will make its 3-D shoes available for purchase for the first time through a limited release.

The 3D Runner will be available for $333 through the Adidas Confirmed app, with sign-ups starting today. Pairs can be picked up on Thursday at Adidas NYC, the brand’s new flagship on Fifth Avenue and 46th Street.

 The shoe features an engineered 3-D web structure with dense zones in high-force areas and less dense zones in low-force areas. It includes a 3-D printed heel counter, which is integrated into the midsole and avoids the typical process of glueing or stitching. Benefits of the shoe include greater elasticity, compliancy and support, the company said. The shoe also features a knit upper.  

“This is just the beginning,” said Mikal Peveto, senior director of Adidas’ Future team. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a North Star for the industry and Adidas is leading with cutting-edge innovations.”

Adidas unveiled the 3D Runner in August when a select number of its top sponsored athletes including Team GB heptathlete Jessica Ennis-Hill, USA swimmer Allison Schmitt and Colombian BMX cyclist Mariana Pajon were gifted pairs.

A limited number of the shoes will also be made available on Thursday in London and Tokyo.

Adidas is not alone in its pursuit of the 3-D printed shoe market. Under Armour introduced its UA Architech in March with a limited-edition release, and New Balance followed in April with the first commercially available model. Nike has also produced prototypes using the technology but is not yet selling them to the public.