Appeared In
Special Issue
WWDStyle issue 04/11/2011

MILAN — Canada-based footwear company Aldo Group is expanding its European presence into Italy with its first boutique in Rome, which opened last week, while a second is slated to open its doors in Milan on April 19.

This story first appeared in the April 11, 2011 issue of WWD. Subscribe Today.

Nicola Mangini, general director of Aldo Italy, said the decision to enter the Italian market was an easy one, as there was “an unfilled gap between the luxury and low-end shoe stores, apart from fast-fashion chains such as Zara.”

The stores feature minimalist decor with a selection of shoes for both men and women carrying an average price tag of about 70 euros, or about $100 at current exchange.

Aldo, which currently has 1,500 stores globally, plans to open 50 throughout Italy over the next five years.

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