Amélie Pichard continues to lead an independently voiced brand.The designer — who in November 2016 announced that she had cut wholesale distribution in favor of a direct-to-consumer model where she releases new designs at her creative whim — has launched a limited line of basics to help fuel her operation. “My first value is freedom,” Pichard said of her brand.The Amélie Pichard La Quotidienne line of three colorful suede styles — a pump, slouch ankle boot and high boot — is to retail between 295 euros and 495 euros. These prices are purposefully lower than Pichard's typical price point, in a move to attract a wider audience.Pichard expects that the basics line will eventually comprise approximately 25 percent of brand sales, and will accept wholesale accounts only relating to the collection. While Pichard felt that seasonally based wholesale collections limited her creativity, Quotidienne will rarely change its format. Although she said, “these designs are to be worn year-round,” a new range of colors will be issued each season.The Quotidienne styles, all produced in Portugal, have been tested for durability — intended to be worn over the course of multiple years, and cared for by a local cobbler. The designs’ curt heels were developed to allow for optimal mobility.“I encourage my customer to buy less, buy better and I strive to design less, design better,” Pichard noted of her modus operandi.“I wanted to develop a very simple line of the utmost quality, in opposition the fast fashion that now surrounds us. I feel that the creativity of fashion is disappearing, and for this reason I was motivated to propose simplicity and authenticity,” she said of the new line.“Since my brand is seven years old now with 16 collections, I felt it was time. I have created an Amélie Pichard lifestyle through my small but impactful collections. My shoes are always full of details and interesting materials, never basic and simple. I wanted to create a line that was more about the shoes themselves than the fashion.”Pichard has also recently developed a "Pichardises" line of giftable accessories, including cigarette cases, belts and pouches. In early January, a new limited run of editorial shoes will be released — including a patent-leather sock boot with "Moules Frites" inscribed within Lucite heels. Pichard is developing a new vegan collection, her second vegan line following a 2015 collaboration with animal activist Pamela Anderson, to be released in May.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion