Amélie Pichard continues to lead an independently voiced brand.The designer — who in November 2016 announced that she had cut wholesale distribution in favor of a direct-to-consumer model where she releases new designs at her creative whim — has launched a limited line of basics to help fuel her operation. “My first value is freedom,” Pichard said of her brand.The Amélie Pichard La Quotidienne line of three colorful suede styles — a pump, slouch ankle boot and high boot — is to retail between 295 euros and 495 euros. These prices are purposefully lower than Pichard's typical price point, in a move to attract a wider audience.Pichard expects that the basics line will eventually comprise approximately 25 percent of brand sales, and will accept wholesale accounts only relating to the collection. While Pichard felt that seasonally based wholesale collections limited her creativity, Quotidienne will rarely change its format. Although she said, “these designs are to be worn year-round,” a new range of colors will be issued each season.The Quotidienne styles, all produced in Portugal, have been tested for durability — intended to be worn over the course of multiple years, and cared for by a local cobbler. The designs’ curt heels were developed to allow for optimal mobility.“I encourage my customer to buy less, buy better and I strive to design less, design better,” Pichard noted of her modus operandi.“I wanted to develop a very simple line of the utmost quality, in opposition the fast fashion that now surrounds us. I feel that the creativity of fashion is disappearing, and for this reason I was motivated to propose simplicity and authenticity,” she said of the new line.“Since my brand is seven years old now with 16 collections, I felt it was time. I have created an Amélie Pichard lifestyle through my small but impactful collections. My shoes are always full of details and interesting materials, never basic and simple. I wanted to create a line that was more about the shoes themselves than the fashion.”[caption id="attachment_11081688" align="aligncenter" width="640"] A new design by Amélie Pichard.[/caption]Pichard has also recently developed a "Pichardises" line of giftable accessories, including cigarette cases, belts and pouches. In early January, a new limited run of editorial shoes will be released — including a patent-leather sock boot with "Moules Frites" inscribed within Lucite heels. Pichard is developing a new vegan collection, her second vegan line following a 2015 collaboration with animal activist Pamela Anderson, to be released in May.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)