NEW YORK — The 11-year-old Italian contemporary accessory brand Ash will open the doors of its first U.S. store here on Wednesday.
This story first appeared in the May 20, 2011 issue of WWD. Subscribe Today.
The 2,300-square-foot boutique is located at 44 Mercer Street, in SoHo, and doubles as a showroom. The store will carry a full range of men’s and women’s footwear and handbags — which retail from about $120 to $495 — and the Ash Kids collection will roll out in late summer.
Inspired by the architecture of modern designer Marcel Breuer, co-founder and designer Patrick Ithier commissioned Gianni Neri to bring his interior design visions to life. The resulting modern feel is achieved via high ceilings, clean lines, a mix of brushed metal and dark ebony wood and hand-finished cement floors.
“We are very excited to finally bring the Ash brand to the U.S. We feel that our flagship store has potential for incredible retail growth, as we will be in the company of some other exclusive brands and retailers. This New York store location will hopefully be the first of many in the U.S.,” said Ithier.
Currently, Ash has 13 freestanding stores worldwide and will open five more stores this year, in Barcelona, Lisbon, Athens, Seoul and Tokyo. Further expansion of the brand’s presence in the U.S. in the coming year is also part of the brand’s plans, said Ithier.