Asics is doing its part to combat cancer.
Asics America Corp. has released the 2016 Accelerate Hope Collection, which raises funds for cancer research and awareness.
The shoe brand has partnered with Cookies for Kids’ Cancer, Right Action for Women and the Prostate Cancer Foundation and has agreed to donate $10 from each Accelerate Hope shoe sold through Nov. 30 with a guaranteed minimum donation of $150,000 to each charity.
Cookies for Kids’ Cancer raises funds to support pediatric cancer research; Right Action for Women provides assistance to women who are at risk for breast cancer and do not have the means to cover the costs associated with the screenings, and the Prostate Cancer Foundation funds prostate cancer research around the world.
“The Accelerate Hope Collection is a meaningful line for Asics,” said Roeya Vaughan, vice president of marketing for Asics America. “We are proud to support these three organizations and continue to aid the fight against cancer.”
The 2016 Accelerate Hope Collection is comprised of three Asics shoes, each of which comes in a customized box designed for each of charity. All three lines are offered in men’s and women’s versions and the Cookies for Kids’ Cancer collection also contains preschool and grade school options. The GT-1000 5 shoes will be offered for Cookies for Kids’ Cancer, two pink-themed FuzeX shoes will be offered for Right Action for Women, a charity established by actress Christina Applegate, and two blue-themed Gel-Cumulus 18 shoes will be offered for the Prostate Cancer Foundation.
The GT-1000 5 adult shoes retail for $100 and the kids’ model is $55. The FuxeX shoes are $110 and the Gel-Cumulus 18’s cost $120. They will be available on the Asics America web site as well as sports specialty retailers.