Giuseppe Zanotti fall 2017 advertising campaign

MILAN — Giuseppe Zanotti has tapped Bella Hadid to appear in the brand’s fall 2017 advertising campaign, photographed by Mario Sorrenti in a New York studio.

The model and influencer poses on a minimal burgundy set enriched by a few geometric elements introducing a touch of modernism.

The eye-catching images, portray Hadid wearing some of the most known shoe styles of the Giuseppe Zanotti fall collection. For example, she strikes an athletic pose to put the focus on the “Dazzling Dena” velvet over-the-knee boots punctuated by crystals.

In another picture, Hadid sits on metal stairs wearing the gold “Picard” sandal featuring a sculptural wedged heel and in a vertical shot she sports the “Janice” lace-up boot with corsetlike details.

Giuseppe Zanotti fall 2017 advertising campaign

Giuseppe Zanotti fall 2017 advertising campaign  Mario Sorrenti

“My fall 2017 collection is a celebration of individual style — something that is independent of time and place and trends,” said Giuseppe Zanotti. “The campaign reflects the strong, sensual point of view I put into every shoe. It’s modern yet full of emotion and soul.”

On the same set, Sorrenti also photographed model Miles McMillan wearing the “Hayden” suede sneaker with metallic details, as well as the “Claude” suede boot featuring a chunky sole.

The campaign will debut in international fashion publications next month.


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