“The bright prints took over the store by storm. It’s a bit of a hurricane with prints,” said Christian Louboutin, describing his newly renovated boutique in Miami’s Design District.
The designer has reopened his 3,874-square-foot boutique that showcases both his women’s and men’s accessories, as well as Christian Louboutin Beauté. Louboutin himself will host a cocktail party tonight at his two-level boutique, which has undergone a total makeover.
Designed in collaboration with architecture firm 212box, the Miami flagship is located at 155 NE 40th Street, the same site as the original boutique that opened in 2009 and replaces temporary women’s and men’s boutiques that were open during renovations.
In an interview with Louboutin, he said he first arrived at the Design District in 2008 and was one of the first designers to open a store there in 2009. “It was a smaller space and it was really my favorite store,” he said. Today, the boutique is next to such neighbors as Berluti and Yves Saint Laurent, and near such retailers as Dior and Hermès.
“The Miami market is a very important market for me,” the designer said. “It’s a very playful market and a playful clientele.” The international and local clientele is “super into being dressed up and not being dressed up,” which plays well to his collection.
The newly redesigned boutique combines abundant sunlight and lush tropical landscape with an interior reflecting the brand’s Parisian heritage and Louboutin’s travels.
“The excitement of this project brought me back to my roots, thinking of this wonderful building in Paris where I first ever saw a sketch of a shoe,” Louboutin said. “I wanted to reproduce the ceiling of the Twenties Parisian museum, which will bring this extra light of Miami inside the stones.” He said the ceiling is open, and there’s a lot of natural night. “The light is so bright in Miami and it plays well to the light,” he said.
The ground level, which has two entrances, houses the women’s footwear and handbag collections and a dedicated Christian Louboutin Beauté corner. There’s also a separate area for men’s accessories. A grand staircase connects to the second floor mezzanine level which highlights the men’s footwear collection and a private room dedicated to VIP services. The boutique will also offer a selection of limited-edition styles exclusive to the location. “We’ve got super bright-colored shoes. There are different styles dedicated to Miami,” he said.
Merchandise ranges from $600 to $5,000 for shoes, and $450 to $5,000 for accessories, including small leather goods and bags. The beauté offering includes the full range of nail color and fragrance. The bright nail colors and nudes have sold well so far, he said.
Sixty percent of the merchandise is geared to women and 40 percent to men.
Designed as a house, the store’s recyclable facade is made from sustainable materials including handmade peeled Bark House Poplar tree panels that are natural in color. The facade was created using 100 percent renewable solar-powered electricity and is free from chemical protectants or additives.
With a nod to the Palais de la Porte Dorée in Paris, the interior has double height ceilings, a mezzanine balcony, brise-soleil windows and a dramatic reclaimed colonnade from the facade of a Seventies-era Parisian building. Natural elements include soft bark walls of white and gold birch, as well as pin cherry accents. Objects from Louboutin’s personal collection includes Agate table tops, Florida Keystone, coral stone and white travertine touches. The mezzanine level has three eight-foot-tall, one-of-a kind feather artworks in metal frames by Key West-based artist Anne Schroeder.
“Christian Louboutin’s unique artistic touch is a crucial part of what enhances the overall experience of visiting the Miami Design District. Once again, as he did in 2009 when he was one of the first brands to discover our neighborhood, he has added yet another distinctive creative statement to the Miami Design District with this new flagship store,” said Craig Robins, chief executive officer and president of Dacra, a real estate development company based in Miami, whose projects include the Miami Design District.
Louboutin has 135 stores globally, and has 400 points of sale in 60 countries.