Clearweather Brand is working with Karate Combat Hollywood, a mainstream professional martial arts league.
The sneaker brand will sponsor its live broadcast event, which takes place Thursday night. Danny Trejo, Bas Rutten, Rocsi Diaz and Faze Sensei, the hosts of the event, along with the global roster of fighters will wear the Cloud Stryk cross trainers when they aren’t barefoot. This is the first sports sponsorship from the California-based footwear company.
“Clearweather Brand is the ideal choice to be the league’s first apparel sponsor,” said Michael DePietro, chief executive officer of Karate Combat. They bring asymmetrical surprises and fine craftsmanship to their sneakers just like we are revitalizing and honoring karate with a new presentation of the sport.”
The event, called “Karate Combat: Hollywood” will take place in front of a VIP-only audience and live-streams globally at 9:30 p.m. EST on Karate.com along with platforms including Twitch, YouTube, Dailymotion, Facebook Live, UFC Fight Pass and more.
Brothers Josh and Brandon Brubaker started Clearweather, which is named after the Native American pictograph that translates to “clear weather,” in 2015 after holding stints at Supra, Vans and Creative Recreation. They wanted to offer an alternative to the larger sneaker brands in the market. Over the past couple of seasons, they’ve streamlined the brand by cleaning up distribution to focus on direct-to-consumer and collaborations with tier one and tier two retailers. They also abandoned a women’s line and opted for one collection that covers both men’s and women’s sizes.
More and more sneaker brands and retailers are looking to unconventional platforms. Last year, Undefeated partnered with Esports.