Cole Haan has created a new active lifestyle collection called StudioGrand.
The newest collection includes footwear, outerwear, bags, sunglasses, an umbrella and a yoga mat. While the footwear collection highlights its pack-and-go trainer because of a special lightweight foam that is used for all-day standing comfort, the line also includes a floral embossed sneaker, a packable ballet flat and a breathable knit trainer. The line is geared for functionality and ease in traveling for the woman who is on the go.
David Maddocks, chief marketing officer and general manager of business development at Cole Haan, said, “StudioGrand was born out of a need for style and substance in and out of the studio. We have collaborated with extraordinary women, like Sara Mearns, who demand more out of their feet than anyone, to create a collection for the multifaceted woman constantly moving between the various studios of her life.”
Mearns is a principal dancer with the New York City Ballet company. Others who are part of the marketing campaign include Coco Rocha, model and owner of NoMad Management, and Sarah Larson Levey, cofounder and chief executive officer of Y7 Studio.
Cole Haan said it collaborated with outdoor apparel and equipment firm Mountain Hardwear for the outerwear. The collection’s synchronized sweater is crafted from reclaimed wool and includes dolman sleeves and a subtle reflective detail for visibility, while the stow-away parka, at 7 ounces, folds into its own pocket for travel. A toggle switch converts the water-resistant duffel from a satchel into a larger duffel bag. And the travel umbrella can withstand wind tunnels tested at speeds up to 55 miles an hour, Cole Haan said.