By  on May 22, 2018

“I just recently learned this term: shrink and pink. Have you heard of it?” asked Erin Magee, who founded MadeMe, a women’s streetwear brand, in 2007. “It’s when people design men’s clothes and make them smaller and make them pink. I think that’s the world of women’s street clothing and that’s fine, but MadeMe is a little bit weirder.”

MadeMe is a passion project for Magee, who also works at Supreme as the director of development. And while the brand’s downtown origin stories might be similar, MadeMe, which is carried in retailers ranging from Urban Outfitters to Opening Ceremony, has built a loyal following by embodying rave, punk, Nineties club kid and queer culture and speaking to a specific audience in an authentic way.

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