Crosty, a unisex sneaker brand based in the country of Georgia, has partnered with NBA star — and another Georgia native — Zaza Pachulia, to increase the brand’s exposure in the U.S. market.
Pachulia currently plays for the Detroit Pistons but had won back-to-back championships with the Golden State Warriors in 2017 and 2018.
“This partnership symbolizes our mutual desire to spread the message of freedom and individuality to the world,” said George Mikaia, creative director of Crosty. “We both come from a place of hardship and have fought to where we are today. Zaza and his success have been an inspiration for many young Georgians and for our brand as well, and now we walk this path together.”
Pachulia and the founders of Crosty are friends with a shared dedication to their home country. Eventually, the partnership is expected to result in the creation of a collection of shoes — and an extension of the size range available — but for now, Pachulia will work to promote the existing range and a new drop coming in May. All of Crosty’s sneakers are created in Georgia and have the word “freedom” emblazoned on each pair.
“Georgia and my roots are always on my mind,” Pachulia said. “I am excited that Crosty is going global and that the world will see such a quality product that’s made in Georgia. Since early in my career I have always been into fashion and I enjoy dressing well. Feeling good, walking into the arena, the confidence of being dressed properly all make my game stronger. Crosty gives me that opportunity and I want to share that with others.”
Crosty launched in the U.S. last year and the shoes are sold through the brand’s web site, however, the company is hoping to develop a wholesale business here as well. They retail for $325 to $375.