By  on September 23, 2019

According to “The Whole Foot Book: A Complete Program for Taking Care of Your Feet,” 60 percent of people have different-sized feet. The Brannock Device, a foot-measuring tool, helped people see the differences in their feet, and more recently Nike launched a digital foot-measuring technology that further supported the claim.

But now the ability to buy the right size for each foot is made possible with direct-to-consumer shoe brand Atoms, which is opening its first pop-up in New York at 264 Elizabeth Street this Friday.

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