Direct-to-consumer sock brand Kane 11 is dipping its toes into women’s, debuting Oct. 1.
Cofounded by Condé Nast alum Peter Hunsinger and Tom Kallish of Tommie Copper, Kane 11 offers men’s socks in individual shoe sizes, ranging from 7 to 17. Like the men’s offering, the women’s styles also boast precise sizing, spanning seven sizes from 6 through 12.
“Our sizing system required rigorous testing and development, so much so we’ve applied for patent protection with the USPTO,” said Kallish. “There is a fit revolution going on in every part of the apparel space and we are uniquely in the heart of it.”
The women’s range is comprised of three styles, the LayLo no-show sock for $10.50; Meadow ankle style for $16.50; and quarter-height Madison sock for $17.50. The LayLo is a simple cotton style, while the Meadow and Madison have merino wool construction and are offered in color combos, such as white/pink and white/gray.
According to Kallish, women had been “asking for Kane 11 socks for women.”
“Performance and comfort begin with fit,” said Hunsinger, “that’s the reason for our success. The perfect fit of Kane 11 combined with the wicking benefits of our materials, the softness of our fibers and support of our cushion creates the ultimate in performance and comfort. All of which makes these women’s socks perfect to wear with sneakers, trainers, tie-shoes, flats and boots of all heights.”
Kane 11 is offering the women’s styles to VIP customers and will expand its distribution to all on Oct. 1.