DALLAS — Shoe obsession has hit the Dallas Market Center, which will display about 110 footwear resources at next week’s women’s market — twice the number of footwear exhibitors a year ago.

This story first appeared in the March 13, 2013 issue of WWD. Subscribe Today.

The Strut shoe booth show launched in January 2012 signaled the DMC’s effort to build its footwear business. As some vendors opted to lease permanent space, the number of shoe showrooms swelled to 30, including Cole Haan, Kenneth Cole, Steve Madden and Ugg.

“Retailer demand has allowed us to grow our shoe marketplace in Dallas with more apparel stores carrying the category across price points,” said Cindy Morris, chief operating officer.

Permanent shoe showrooms making their debut at the March 21 to 24 show are Bernie Mev, Sbicca and Grazie, Passions Footwear, Rockport and Volatile. In addition, the Strut show will feature at least 20 new labels among roughly 65 brands. Strut newcomers include Bearpaw, Birkenstock, Diba, Earth Brands, Eileen Fisher, Mia, Naughty Monkey, Rampage and Rocket Dog.

Combined, Strut and the shoe showrooms cover about 45,000 square feet on the World Trade Center’s 13th floor. In addition, several showrooms on the 14th and 15th floors display shoes, such as Camuto Group, Corral Boots and Old Gringo.

In other news, Susanne Taylor & Associates showroom will introduce nine lifestyle fashion and accessory brands to the DMC: Canadian-made Karma activewear inspired by runway trends; fashion hosiery labels Aristoc, House of Holland, Pretty Polly and Alice + Olivia by U.K. legwear giant Pretty Polly; Hanro of Switzerland women’s and men’s intimate apparel, and three sleepwear and robe brands by Gerhard Rösch of Germany — Rösch, Blanche Fleur and Féraud.

Taylor, who has been traveling to introduce the labels to retailers, said reaction has been strong.

“All these people we are seeing on the road have been calling us and asking us to come — it’s not like we’re searching for a place to go,” she said. “Beyoncé and her dancers wore Pretty Polly’s sexy Secret Socks during the Super Bowl [halftime show]. It’s trendy, fun and on target.”

Pam Kramer & Associates will unveil Czar by Cesar Galindo, a bridge-priced dress collection by Cesar Galindo that has been shown twice at Mercedes-Benz Fashion Week in New York, and A.B.S. by Allen Schwartz day dresses.

Czar is known for draping and print placement, and the fall line branches into soft sportswear and faux fur stoles.

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