Dr. Martens has granted Yohji Yamamoto access to its archives again.
After collaborating with Yamamoto multiple times over the last 10 years, the company is working with each other again for fall. This time, Yamamoto has updated Dr. Martens’ 1490 style, which features 10 eyes for shoe laces. The shoes are constructed with the brand’s Temperley leather and feature yellow stitching, gold eyelets and an embossed Yohji Yamamoto signature.
“We are in a fortunate position where we have some long-standing collaboration partners that feel like an extended family,” said Darren McKoy, head of global product team at Dr. Martens. “Dr. Martens footwear has long been worn by nonconformists, so reprising this collaboration with the team at Yohji Yamamoto — who are known for breaking the rules when it comes to fashion — is the perfect partnership. Keeping the projects authentic, a little disruptive but not compromising on quality or design aesthetic, ensures the success of each project.”
The shoes, which are available now and retail for $900, are the first style to feature Dr. Martens’ Cubeflex technology, which it describes as its most flexible welted sole.
McKoy said with collaborations it’s important that designers build on the existing core assortment.
“We have learned that delivering an expression of our Originals is the right thing to do and it enables us to stay connected with a consumer who previously would not have considered the brand,” said McKoy. “Keeping executions simple and in line with our core offer and brand DNA is always important.”