Stadium Goods SoHo

Before Goat, Stockx and Stadium Goods, there was eBay, the online marketplace that was, and still is, a go-to for sneaker resellers. Ebay said there are more than 1.2 million sneaker listings on its site each day and a pair purchased every 1.5 seconds.

But for some of the aforementioned entrants, the user experience appears to be slicker, more curated and more reliable — many sneaker resale apps verify the authenticity of a sneaker before selling it. Ebay is attempting to reassert itself as the original sneaker resale marketplace that is easy to use and search with a Community Sneaker Drop, which will take place on June 27.

It has partnered with Stadium Goods, one of the site’s top sneaker resellers, on this drop, which starts at 7 a.m. PDT and will feature an edited collection of sneakers including more trendy styles or hard-to-find grails. Ebay has also teamed with Adidas and Reebok on pieces that are exclusive to the event.

“Streetwear is definitely having a moment, and sneakers are the top enthusiast category on eBay,” said Renee Paradise, senior director of fashion at eBay. “Not to mention, it’s never been easier for sneaker sellers — large and small — to seamlessly list their inventory on the marketplace using the eBay app.”

Today, eBay will hold an event at Stadium Goods SoHo shop that will feature an installation of sneakers created by artist Joshua Vides.

Paradise said this is one of many events eBay will be a part of going forward. It set up a selling area at ComplexCon in November.

“Ebay is always looking for new ways to engage with our most passionate communities. We know that sneakerheads relentlessly chase new additions to their collections, which is why eBay created the first Community Sneaker Drop,” said Paradise. “We will continue to have a presence at industry events — allowing us to demonstrate the power of eBay to new collectors, highlight trending styles that are dominating the marketplace and provide selling tips for novices. There are a number of new things in the works to continue to bring fresh inventory and experiences to the sneaker community.”

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