By  on January 10, 2019

PARIS — After upping its fashion cachet on the wings of the “ugly” shoe trend and its first official designer collaboration with Rick Owens, now entering its second chapter, Birkenstock has opened a global office in the City of Light.

Baptized Birkenstock 1774 after the German brand’s founding year, the site on the Rue Saint-Honoré in the city’s first arrondissement measures around 2,700 square feet. It will serve as an incubator for developing innovations and collaborations for a new Birkenstock 1774 collection due to launch in March in New York as part of a retail format yet to be announced. The line will also be presented in the showroom of the Paris office.

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