“We chose Elsa not only because she is an incredible beauty, but also reflects the personal and human values at the core of our company,” said Edoardo Caovilla, René Caovilla’s creative director and chief executive officer.
Hosk appears in the brand’s new campaign, which was styled by Elizabeth Sulcer and lensed by New York-based Norwegian photographer Hanna Tveite.
The decision to tap an American stylist such as Sulcer, who also has styled the likes of Gigi and Bella Hadid, Kaia Gerber and Taylor Hill, reflects the company’s desire to increase its presence on international red carpets.
In the sleek images, Hosk sports key pieces from the brand’s “Icons” range, such as the sensual Cleo Maxi Strass satin sandals showing the brand’s signature spiral anklet encrusted with sparkling crystals and the Venezia slingback design.
In addition, the photos highlight some René Caovilla spring 2019 styles, including the Ellabrita minimal-chic sandals and one of the company’s best sellers, the Galaxia sandals showing the built-in mesh socks punctuated by crystals.
The new image campaign, which the brand will post across its digital channels this week, will also support the debut of a new store in London.
Located on Sloane Street, the boutique opened its doors on Monday, features a new interior design compared to other stores of the brand, which have a strong link to its Venetian roots. René Caovilla already operates a store on Brompton Road, which the company is refurbishing.
“Brexit might have a negative impact on European customers, but at the same time it will cause a drop in rental retail prices in London and possibly a devaluation of the pound, which will actually enhance the purchasing power of big spenders coming from international markets,” Caovilla said.
He highlighted that while the Middle East is sending “not positive” signals, the brand’s recently opened stores in Las Vegas and Hong Kong “are giving us great satisfaction.”
“Nowadays, it’s extremely important to keep the business balanced across the different markets,” said Caovilla, who also noted the relevance for a brand to have a flexible and fast online strategy. “The online offers an interesting and difficult challenge since you have to revise your strategy every 12 to 18 months but potentially the online market is infinite and it enables you to reach a huge variety of customers.”