MILAN — Italian footwear company Fratelli Rossetti announced a new partnership with Rome’s soccer team AS Roma. As part of the agreement, for the first time, the brand will be the club’s formal shoe partner for the current soccer season.
“We are proud of the partnership with AS Roma, a name that represents Italy all over the world,” said the company’s managing director Luca Rossetti, who runs the firm along with his brothers Diego and Dario. “The idea is to link the brand with the world of sport, the first love of our father Renzo,” he added, highlighting how Fratelli Rossetti originally kicked off its business manufacturing technical sports shoes.
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Photographed by Kuba Dabrowski/WWD
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