MILAN — Italian footwear company Fratelli Rossetti announced a new partnership with Rome’s soccer team AS Roma. As part of the agreement, for the first time, the brand will be the club’s formal shoe partner for the current soccer season.
“We are proud of the partnership with AS Roma, a name that represents Italy all over the world,” said the company’s managing director Luca Rossetti, who runs the firm along with his brothers Diego and Dario. “The idea is to link the brand with the world of sport, the first love of our father Renzo,” he added, highlighting how Fratelli Rossetti originally kicked off its business manufacturing technical sports shoes.
For this sponsorship, Fratelli Rossetti will provide the team with the brand’s signature formal footwear styles, customizing the soles with each player’s name.
“This collaboration will not only provide our main team with elegant, quality shoes, but it will also allow us once again to express our concept of style, both on and off the pitch,” said AS Roma managing director Umberto Gandini.
Founded in 1953 in Parabiago, a 45-minute drive from Milan, Fratelli Rossetti is best known for the men’s and women’s formal shoes crafted with innovative, artisanal treatments, as the hand dubbed Toledo coloration technique and the Intreccio leather and fabric woven technique. In addition, the house is known for hand-made detailing as the signature Nappina tassels, which were first introduced in the Sixties and still distinguish the brand’s iconic Brera loafer style.