“Everything I do is words,” said pop artist Baron Von Fancy, at the showroom for Fun Socks during a preview of the brand’s fall collections.
As part of the Fun Socks fall offering, Baron put his signature touch on four unisex sock styles and a baseball cap, with phrases like, “I Feel You Babe,” “Wear Me Out,” “Just for Fun” and “I Can’t Grow Up.”
It’s only season two for Fun Socks, a division of United Legwear & Apparel Co., and the brand is already stepping out by adding collections and collaborating with artists. New for fall 2018 are an athletic collection, a kids collection, extended size options for men’s including a “king size” and the partnership with Von Fancy, whose signature style is to use words and phrases on billboards, canvases as well as applying his words on jackets, shirts, backpacks and mobile phone cases, among other items. He’s also done paintings and cartoon characters and he recently worked on a billboard on Bowery and Canal Street in lower Manhattan that reads: “Coming in a little hot,” to evoke how people often feel driving through Manhattan traffic. One of his more provocative works was with Uber on shirts that read “Ride Me.”
Making it playful, whimsical and colorful is a big part of the business philosophy of Isaac E. Ash, founder, president and chief executive officer of United Legwear & Apparel LLC, a New York-based firm which designs, manufactures, markets and sells legwear, bodywear, apparel and accessories for such brands as Puma, Champion and Skechers, and launched Fun Socks for spring 2018. “It comes down to having passion for what you do, having the right people and having fun doing what you do every day,” said Ash, whose been in socks throughout his career. “I happen to love socks.”
According to Fun Socks executives, the fall 2018 line is double the size of the spring collection; the new athletic styles come in crew and quarter-crew silhouettes with arch support, cushioning, breathable mesh and embroidered patches; kids socks are in three sizes for ages 3 to 12, and most of the kids style are “direct takedowns from the adult styles.” While stores specializing in socks are rare, United Legwear & Apparel Co. last spring launched two Fun Socks stores, at 436 West Broadway in the SoHo section of Manhattan, and a 600-square-foot shop in Venice, Calif.