Los Angeles shoe line LD Tuttle and online marketplace Garmentory are putting together an exclusive footwear capsule launching next month.
Although Garmentory has worked with brands sold though its marketplace to create exclusives for the platform, the range with LD Tuttle represents the first time the retailer has truly collaborated with a brand, said Adele Tetangco, cofounder of Garmentory.
“I’m always looking for someone that I enjoy as a person and who I think will bring a slightly eclectic collaboration,” said LD Tuttle cofounder Tiffany Tuttle. “It keeps it fresh and exciting for our customers.”
Tuttle, who started the line with her husband Richard Lidinsky in 2006, has collaborated with a number of designers on their runway presentations, including Creatures of Comfort, Nicole and Michael Colovos for Helmut Lang and Victoria Bartlett for VPL, among others. The line is carried online through retailers such as The Dreslyn and Shopbop in addition to boutiques such as Elyse Walker, American Rag, Acrimony and Saks Fifth Avenue in New York.
Pieces from the collaboration — which consists of a white leather bootie, leopard-print sandal and lucite and blush slide — are set to go on sale March 12, with prices ranging from $435 to $595.
The collaboration does not signify interest on the part of Garmentory to eventually branch out into its own line, Tetangco said. That’s not the point of the business.
“I like that we’re able to collaborate like that,” she said. “We have so many different and creative designers on the platform, so much talent, that it just makes sense for us to do something with them directly as opposed to something on our own because Garmentory’s about showcasing designers.”
The company serves as an online marketplace for more than 500 boutiques and some 3,000 designers selling apparel, home goods and accessories. Last year, the business dipped a toe into the men’s market.
Garmentory’s also grown its profile with a presence at trade shows such as Capsule New York, helping to spotlight its pick of brands. It has curated its own temporary showroom experience for buyers in Los Angeles with a select group of emerging and contemporary brands. The company is set to launch a pop-up next month, a few days after rolling out the LD Tuttle collaboration, within retailer Poketo’s space at the Row in downtown Los Angeles.
The company doesn’t disclose its financials, but said it notched a 300 percent gain in sales last year, maintaining a similar momentum as the prior year. The company raised $2 million in November 2016, adding to the $1.3 million raised in its seed round funding.