NEW YORK — Gianvito Rossi has a brand new zip code.
On Monday, the Italian luxury shoe brand opened the doors to its new Upper East Side boutique here, marking Rossi’s first stand-alone store in the U.S. “New York is the city where I spend most of my time in the States — I’ve been coming here since I was a kid,” Rossi said. “It’s an important step for the brand. I’m happy that I can show the complete collection in its natural habitat now.”
The store is the fifth worldwide for Rossi, with existing locations in Milan, Paris, Hong Kong and London.
The 1,000-square-foot space is located on the corner of Madison Avenue and 75th Street, with neighboring stores including Tomas Maier, Carolina Herrera, Nanette Lepore, Diptyque, and Ahn Ann. “Madison is really one of the most important and busy areas in New York,” Rossi said of choosing the store’s location. “It’s the right first step.”
The interior was designed in partnership with Milan-based architect Patricia Urquiola, with décor details including oak floors laid in a graphic herringbone, smoky-colored mirrors, velvet and leather armchairs, and perforated burnt metal panels. The space is painted in a muted shade of powder pink, intended to imitate the color of the shoes’ interior sole. “It’s about modernity with a familiarity,” Rossi said of the design scheme. “Modern can sometimes be too hard or edgy or cold.”
Perched upon bookshelf-like displays around the perimeter of the store are the shoes themselves, currently a selection of fall-ready over-the-knee boots and stacked heel booties. One pair in particular stands out, displayed prominently in the store’s Madison Avenue-facing window: an American-flag emblazoned pair of the designer’s signature Plexi pump. The limited-edition and store-exclusive style features a red patent leather toe and navy blue heel cap emblazoned with white stars. “I think it’s nice to pay homage to a country when you open a store,” Rossi said. Only 50 pairs of the style have been produced, and it will retail for $745.
The designer declined to share sales projections for the store, but noted that the new location may be just the first step in planned U.S. brick-and-mortar growth. “We are going to eventually expand to maybe two other locations in the States, but not all over the place,” he said. “Right now, we’re still very focused on the quality of the collection.”