Greats is reprising its partnership with Nick Wooster.
The Brooklyn, N.Y.-based sneaker brand has worked with the influencer over the years, but this is the largest capsule they’ve created together and the first time Wooster is addressing women’s, a category Greats introduced last year that has been growing quickly.
“We feel Nick’s point of view is always unique and fun, but squarely grounded with classicism in mind, which is how Greats approaches design, so it just works for us,” said Greats founder Ryan Babenzien.
The collection includes 11 styles for men and nine styles for women. Three silhouettes are being introduced with this launch including the Royale Court, Royale Velcro and the Genoa, which is an update on the classic clog. The line is made from pony hair, suede and Italian leather. It retails from $259 to $299 and will be available on Greats’ e-commerce site, at its stores and at select Nordstrom locations and nordstrom.com starting July 19.
Babenzien is hunting for a location to open a second New York store. Greats operates a store in SoHo; Venice, Calif., and a showroom lounge in the Williamsburg section of Brooklyn.
Last year Greats raised $10 million in a Series B round of financing. JH Partners, which has invested in companies including Bare Escentuals, Alex and Ani and J.McLaughlin, led the round with additional investment from Eric Zinterhofer of Searchlight Capital Partners, Resolute Ventures and retired NFL star Adrian Wilson, among others. Greats raised a $4 million Series A in 2015 and a seed round of $1.5 million in 2014.