The Brooklyn-based sneaker brand, which launched in 2013, will sell five of its most classic silhouettes in a range of colorways at three Nordstrom stores in Canada.
“We did a partnership with Trunk Club and it was the most successful, fastest-selling footwear Trunk Club ever had,” said Greats cofounder Ryan Babenzien. “Nordstrom saw this sell-through and that’s what started the conversation.”
According to Babenzien, the partnership doesn’t mark a change in strategy for the brand, which started selling online only but is currently available on its own e-commerce site, Mr Porter and at its Brooklyn store, which is operated through a partnership with Steven Alan.
“We haven’t changed our business plan or strategy,” said Babenzien. “When we wholesale with someone we look for the best in class. We also partner with boutiques on exclusive product. We think this is the right mix to continue to grow the brand and acquire customers.”
Greats, which recently released a collaboration with Budweiser, is moving full force into women’s after a successful test run a few weeks ago. Babenzien said the line features the same men’s silhouettes with some different colors and materials. Babenzien said another standalone store is also down the line.