I’M EVERY WOMAN: Hermès is all about the bag, but there’s more to the brand than the famous Birkin. Pierre Hardy, who has headed up Hermès’ shoes for 24 years as well as designing its fine jewelry, staged a rare shoe presentation in Paris today to remind everybody of the breadth of the company’s accessories offerings. Hardy set about encompassing the “different shades of an Hermès woman; sophisticated, elegant, sporty, casual” in a collection of shoes meant to serve her needs from “the beach to the gala.” Chain link straps in leather adorned flats, a two-toned riding boot in ed and orange, a sandal with a laser cut “coquilleage” motif and silk pumps in a classic Hermès scarf were some of the facets of her shoe wardrobe covered.
Hardy worked with artist/set designer Mathias Kiss who wanted to capture the “Hermès identity like a scene from a movie” taking the viewer on a journey through their world. Guests entered the Musee Nissim de Camondo through a black curtain where circular displays of shoes were lit like a theater dressing room mirror, giving the sense of being backstage. Moving to the “front of the house” the designer created a lush green garden full of shoes based on “landscape paintings of the 1800’s.” As guest mingled in the garden, Kiss created an interior outside, covering a stone wall in François Houtin wallpaper and displaying shoes on a Louis XIV vanity displaying a group of red sandals.
This story first appeared in the September 25, 2014 issue of WWD. Subscribe Today.