By  on November 1, 2019

NEW YORK — Hoka One One started to make strides in the endurance running community around eight years ago when athletes began to look for a cushioned alternative to the minimalistic shoes that were all the craze at the time.

Although the company’s oversize soles, which are about twice as thick as those of its competitors, were criticized for looking like Frankenstein shoes, their maximum cushioning soon garnered fans among marathoners and Ironman triathletes.

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