Mark Tritton, executive vice president and chief merchandising officer at Target, said a pairing between the two brands made sense as the two have much in common.
“From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that’s all about fun, optimism and accessible adventure for the entire family. The colorful, all-weather pieces found in this line are made for enjoying the outdoors — rain or shine — on any budget.”
The limited-edition Hunter for Target collection will launch on April 14 at select Target stores and on target.com. The range is focused on family, fun and the outdoors and will include more than 300 items.
The spring collection will consist of apparel and accessories for men, women children and home. There will also be outdoor items on offer, including hammocks, sunshades and coolers. Prices range from $5 to $80.
Hunter is known for its outerwear, accessories and footwear, in particular the Wellington boot, is worn by celebrities including Kate Moss, Alexa Chung and Sienna Miller.
In addition, the retailer and the brand will host a family-friendly music festival, which is slated to run in late March in Los Angeles. The event will be open to the public, who will have a chance to shop the range. Details will be provided in due course.
“Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.,” said Alasdhair Willis, creative director at Hunter.
“We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors.”
Hunter joins the bevy of brands that have teamed with the retailer including Missoni, Victoria Beckham, Peter Pilotto, Rodarte and Liberty.